Bushido BJJ Zionsville

Website design, SEO growth, content management, and lead generation for a top-ranked Brazilian Jiu-Jitsu gym in Zionsville, Indiana.

Project Overview

We partnered with Bushido BJJ Zionsville to build a stronger digital home for one of Indiana’s leading Brazilian Jiu-Jitsu gyms.

Bushido BJJ Zionsville offers Brazilian Jiu-Jitsu, MMA, no-gi grappling, kids BJJ, kickboxing, and competition training in Zionsville, Indiana. Since launching their website in November 2024, the site has become a powerful lead-generation and local SEO asset for the gym.

From their original Zionsville gym to their new state-of-the-art facility, Indy Elevate has continued supporting Bushido with website updates, new camps, event pages, content changes, and ongoing digital improvements.

View Live Website ↗
ClientBushido BJJ Zionsville
LocationZionsville, Indiana
IndustryBrazilian Jiu-Jitsu & MMA Gym
StatusLive + Actively Managed
LaunchNovember 2024
ServicesWebsite Design, SEO, Management, Content Updates
35K+website visits since launch
72K+page views generated since launch
515new free class form submissions
#1Brazilian Jiu-Jitsu gym in Zionsville, Indiana
The Challenge

Building a website that could grow with a serious martial arts brand.

Bushido needed more than a basic gym website. They needed a digital presence that could represent their training culture, drive free trial class submissions, support local SEO, and keep up with the amount of new content they regularly publish.

Their programs include Brazilian Jiu-Jitsu, MMA, no-gi, kids martial arts, kickboxing, and competition training, so the website needed to clearly communicate each program while keeping the user journey simple.

As the gym grew from its original Zionsville location into a new state-of-the-art facility, the website had to grow with them.

What We Delivered

A high-performing martial arts website built around search visibility, trust, and free trial class conversions.

01
Design

Website Design

A premium Squarespace website built to showcase Bushido’s brand, programs, culture, and Zionsville training facility.

02
SEO

Local SEO Structure

Built around Zionsville BJJ, Brazilian Jiu-Jitsu, MMA, kids BJJ, kickboxing, and martial arts search intent.

03
Conversion

Free Class Flow

Clear calls-to-action guide visitors toward free trial class submissions and program-specific next steps.

04
Management

Ongoing Updates

New camps, events, training updates, content changes, and site improvements are actively managed after launch.

Bushido BJJ Zionsville website design and martial arts SEO case study
Outcome

A stronger online presence that helped generate 35,000+ visits, 72,000+ page views, and 515 free class submissions.

The Bushido BJJ Zionsville website now works as a digital front door for new students searching for Brazilian Jiu-Jitsu, MMA, kids BJJ, no-gi, kickboxing, and competition training in Zionsville, Indiana.

SEO Foundation

Built to rank for martial arts, BJJ, and MMA searches in Zionsville.

Brazilian Jiu-Jitsu gym in Zionsville, Indiana
BJJ classes in Zionsville
Kids BJJ in Zionsville
MMA gym in Zionsville, Indiana
No-gi grappling and competition training
Kickboxing classes in Zionsville
Free trial class conversion flow
Ongoing content for camps, events, and programs
Ongoing Partnership

Not just a launch. A website that keeps growing with the gym.

Bushido continues to use the website as a central place for programs, kids camps, special events, schedule information, trial class interest, and student-facing updates.

Indy Elevate actively supports the site with new content uploads, event updates, camp pages, copy changes, and improvements that keep the website accurate, fresh, and useful.

According to Gold BJJ, Bushido is ranked #1 in Indiana for BJJ gyms, and the website helps reinforce that level of authority online.